Site architecture describes the design system that organizes the various pages on a site, and also provides the essential functionality so that visitors can locate your content easily. It encompasses both the technical and the organizational details that help search engines index and navigate your pages, so that they return useful results for search-engines. Search engines know what your site is all about, and will return relevant results based on their algorithms. This means that you need to take care with this aspect, otherwise you'll be wasting your valuable time, effort and money, not to mention your sanity.
When considering how you want to present your site, you have to make sure that the architecture has been developed correctly using the architectural approach. This means that your layout, navigation, coding, and overall theme should adhere to some standard conventions, and that it follows some strict rules to prevent it from being rejected by search engines. Here are some aspects that you have to consider when choosing your architecture:
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The Search Engine - Search engines are used by most people in order to search for information. You can use them to find product information, and you can use them to locate the nearest location in your area. If your site doesn't follow the standards of search engines, then you won't be able to attract visitors anymore. In order for your website to appear as a first page result, you have to use SEO (search engine optimization). Your site architecture should be properly optimized, and you have to include search engines in your architecture's development. That way, you can optimize your site, making it more visible to search engines, and make it easier for people to find your content.
Content - The content of your site is what readers come to check out. Your readers, who visit your site to read the content, must be able to find it easily. Your site architecture should give them the necessary access. A well-designed site includes user-friendly navigation features, and an easy search system for spiders. If your content is too complex or difficult to understand, it will likely be ignored by readers, causing your site to lose visitors instead of generating more.
Meta Tag - A meta tag is a text string of HTML code that is embedded in the HTML body of your site. It helps search engines index your site properly. It tells your readers what your site is all about, and what search engines should expect of it. Search engines look for the keywords in the meta tag, and determine if your site is useful and relevant for the given search. Once this tag is found, the search engines will give you appropriate results for the query.
All of these aspects need to be considered, because if you want your site to succeed, then they have to be taken into account. Search engines, and search-engine robots, will return relevant results for the search-engines, and this is how your site gets ranked. Good architecture and content are the foundations of a good search engine ranking.
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